Sara and Co Group is found and led by a dynamic Entrepreneur, as a tribute to her Grandmother "SARA". The Group aims to bring about a positive change in the lives of people through their various subsidiaries.
Sara & Co Group is the brain child of Arjumand Ashraf, who studied Aircraft Engineering and then went on to work with India's Top notch companies as a Behavioral Learning Consultant. Her interest & expertise in Learning led to the inception of Menestys (Finish word for Success) in 2010, a Learning & Development company with over 200 empanelled trainers across India.
After Menestys, she started Sheen - The Luxury Label, a Philanthropic Venture that helps the local artisans of Kashmir, place where Arj was born and raised.
Through Sheen, Arj realized that there was a dearth of platforms where Women Entrepreneurs could showcase their work to elite consumers. This led to the birth of Sisterhood, a Private Facebook Community that has over 40000 female members and Ensemble by Arj, a Luxe Fashion & Lifestyle Exhibition , which hosts over 40 women Entrepreneurs every quarter. Ensemble is currently one of the most sought after events in Pune.
Arj's recently launched her line of Handbags under "The Sassy Story". The Sassy Story is an ode to free spirited women who know they're not meant to fit in, but to stand out.