The Story of Sara and Co Group

Founded and led by the visionary entrepreneur Arjumand Ashraf, Sara & Co Group is a testament to her grandmother's legacy. The group's mission is to create a positive impact in people's lives through its diverse subsidiaries.

The Founder's Journey

Arjumand Ashraf, a dynamic leader with a background in Aircraft Engineering, has had a distinguished career as a Behavioral Learning Consultant with top Indian companies. Her passion for learning and development led to the establishment of Menestys in 2010, a pioneering learning and development company with a network of over 200 trainers across India.

Empowering Women and Artisans

Arj’s commitment to social responsibility and women’s empowerment is reflected in her philanthropic venture, Sheen - The Luxury Label. This initiative supports local artisans in Kashmir, her hometown, by providing them with opportunities to showcase their craftsmanship. Recognizing the need for a platform to promote women entrepreneurs, Arj founded Sisterhood, a private Facebook community with over 40,000 members. This community has been instrumental in fostering connections and collaborations among women.

Ensemble: A Luxe Fashion & Lifestyle Exhibition

Building on the success of Sisterhood, Arj launched Ensemble, a quarterly luxury fashion and lifestyle exhibition in Pune. Featuring over 40 women entrepreneurs, Ensemble has become one of the city's most sought-after events, providing a platform for talented women to showcase their products and connect with elite consumers.

A Legacy of Impact

Through Sara & Co Group and its subsidiaries, Arj continues to drive positive change and empower women and artisans. With a legacy rooted in her grandmother's values, Arj is dedicated to creating a lasting impact in the lives of people.